Carlos Veliz, CPM
President, Community Association Manager
Carlos Veliz founded Prime Property Management Corporate, Inc. in 2017 building on 16 years of experience in the property management and real estate industry. Carlos holds a Bachelor’s Degree in Business Law with a minor in Real Estate from California State University, Northridge. His academic background combined with his Certified Property Manager designation, provides a solid foundation for managing complex property portfolios and understanding the legal aspects of the real estate industry.
During his career, he climbed the ranks from accountant to asset manager working with respected companies like Doerken Properties in Santa Monica and Rose Group Management in Los Angeles. Carlos successfully managed over 20 million square feet of commercial properties and more than 100,000 multifamily units across the United States. He also directly supervising over $70 million in capital improvement projects showcasing his adept skill in managing large scale projects efficiently.
Carlos’s entrepreneurial journey began with a startup in construction and property management in 2014 which laid the groundwork for Prime Property Management. The company’s rapid growth led to the creation of Prime HOA Management in 2019 and today they manage over 1,100 HOA units in the Bay Area, Sacramento, Seattle, and Florida.
In addition to his professional life, Carlos is passionate about soccer, having played midfield for both USC and Cal State Northridge. He also enjoys cooking and spending quality time with his two young boys. Carlos is committed to giving back to the community by volunteering at his local dog shelter and offers guidance to young entrepreneurs, helping them scale their small businesses to new heights.
Prime Property Management Corporate, Inc., under Carlos Veliz’s leadership, is a testament to growth, a pursuit of excellence, and commitment to high quality property management.
Jaime Sanford, CMCA, DRE Salesperson Lic. #02076922
Vice President and Community Association Manager
Jaime is a seasoned professional with a passion for strengthening communities and optimizing operations. With 13 years in marketing, eight years in real estate, and five years of experience working wi[..]
Briana Calder, CCAM
Community Association Manager
Briana brings over a decade of experience in real estate management, specializing in community association, commercial, and residential sectors. Her expertise includes three years in community associa[..]
Javier Diaz
Maintenance Supervisor
With over six years of experience in maintenance coordination, Enrique works closely with vendors to ensure routine maintenance issues are handled promptly and efficiently.[..]
Louise Ong
Assistant Community Manager
With over five years of experience in property management, Louise is dedicated to maintaining well-managed communities and ensuring smooth operations for homeowners and tenants alike. She specializes [..]
Steph Enriquez
Assistant Community Manager
With a strong background in property management and a passion for creating well-maintained, thriving communities, Stephanie Enriquez is a dedicated Community Manager at Prime HOA Management. She bring[..]
Tracey Patao
Community Association Manager, CMCA
Tracey has been working in property management for many years, with experience managing a range of condominium associations—including small and mid-rise buildings, as well as townhomes. She enjoys the[..]
Sean Costner
Community Association Manager
With over 20 years of experience in the property management industry, Sean brings a deep well of expertise to the table. Throughout his career, he has successfully coordinated with inspectors, vendors[..]
Crystal Kirby
Director of Accounting
Crystal leads the accounting department with expertise in HOA and DRE trust fund accounting. . Known for her effective communication skills, she ensures prompt responses to board members and ow[..]
Micelia Vega, CCAM
Assistant Community Association Manager
Possessing excellent interpersonal and communication skills, Micelia fosters positive relationships between homeowners, board members, and service providers. She’s adept at handling inquiries, maintai[..]
With three years of experience in HOA management, Karren plays a key role in overseeing community operations, including financial reviews, reserve study coordination, insurance matters, and vendor man[..]
Brian Gutierrez
Business Development & Sales Leader
With a business degree and a focused expertise in sales, business development, and national distribution, Brian brings a strategic mindset and proven track record of driving growth. Originally from So[..]
Kennie Flemming
Assistant Community Manager
Kendra Flemming is a key member of the HOA team, known for her exceptional attention to detail and consistent reliability. From expertly managing administrative operations to coordinating with onsite [..]
Peter Ly
Transition Coordinator
Peter is dedicated to ensuring homeowners and boards receive the highest level of service. He understands the importance of maintaining well-managed communities, balancing the needs of residents with [..]
Carlos Veliz, CPM
Founder and CEO
Carlos Veliz founded Prime Property Management Corporate, Inc. in 2017 building on 16 years of experience in the property management and real estate industry. Carlos holds a Bachelor’s Degree in Business Law with a minor in Real Estate from California State University, Northridge. His academic background combined with his Certified Property Manager designation, provides a solid foundation for managing complex property portfolios and understanding the legal aspects of the real estate industry.
During his career, he climbed the ranks from accountant to asset manager working with respected companies like Doerken Properties in Santa Monica and Rose Group Management in Los Angeles. Carlos successfully managed over 20 million square feet of commercial properties and more than 100,000 multifamily units across the United States. He also directly supervising over $70 million in capital improvement projects showcasing his adept skill in managing large scale projects efficiently.
Carlos’s entrepreneurial journey began with a startup in construction and property management in 2014 which laid the groundwork for Prime Property Management. The company’s rapid growth led to the creation of Prime HOA Management in 2019 and today they manage over 1,100 HOA units in the Bay Area, Sacramento, Seattle, and Florida.
In addition to his professional life, Carlos is passionate about soccer, having played midfield for both USC and Cal State Northridge. He also enjoys cooking and spending quality time with his two young boys. Carlos is committed to giving back to the community by volunteering at his local dog shelter and offers guidance to young entrepreneurs, helping them scale their small businesses to new heights.
Prime Property Management Corporate, Inc., under Carlos Veliz’s leadership, is a testament to growth, a pursuit of excellence, and commitment to high quality property management.
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Jaime Sanford, CMCA, DRE Salesperson Lic. #02076922
Director of Property Management and Community Association Manager
Jaime is a seasoned professional with a passion for enhancing communities and streamlining operations. She started working in property management in 2017, managing a portfolio of rental homes and apartment communities. Shortly after, Jaime and Carlos started Prime HOA Management to fill the need for a quality HOA management company in the Bay Area. Jaime assisted Prime in expanding their operations to service Sacramento and Los Angeles because of the lack of good management companies in those areas.
With a thorough understanding of the unique challenges and intricacies of HOA management, Jaime is committed to providing exceptional service to our clients. Her experience in overseeing homeowner’s associations enables her to navigate complex governance issues, ensure compliance with regulations, and foster a harmonious living environment for all residents.
Jaime’s background as a licensed Realtor and apartment manager allows her to provide valuable insights and guidance to both board members and homeowners, ensuring the long-term stability and growth of the community.
Through her marketing efforts, Jaime has successfully attracted potential homeowners, enhanced community engagement, and contributed to the growth of Prime HOA Management.
Outside of work, Jaime enjoys fitness, road trips with her partner and their dog, and participating in industry events to stay up-to-date with the latest trends and best practices in HOA management.
Briana Calder, CCAM
Community Association Manager
Briana has over 10 years in the real estate management industry, which includes 2 years community association management, 5 years in commercial, and 3 in residential. Briana’s common interest community portfolios have included master-planned communities with mixed-use entities of retail, commercial, condominiums, townhomes, and single-family property owners associations.
Briana specializes in multi-family property owner associations, townhome and condominium associations. She has expertise with developer-controlled associations from start-up through the transition to homeowner-controlled associations.
Through these relationships, she has been an integral leader in the growth of Prime HOA. Her extensive communication ensures smooth transitions and satisfies professionally managed communities.
Briana’s dedication to the industry continues through her Community Association Institute’s membership, volunteerism and education for professional designations. When Briana isn’t assisting the HOA communities, she finds time to volunteer as a mentor to college students, hikes, and spends time with her husband and their dog, Hazel.
Sean Costner
Community Association Manager
With over two decades of dedicated service in the property management industry, Sean brings a wealth of experience to the table. Throughout his extensive career, he has seamlessly collaborated with inspectors, vendors, residents, municipalities, and various regulatory bodies. Sean is recognized as our reliable “boots-on-the-ground” professional, consistently demonstrating a hands-on approach that ensures effective management and operational excellence.
Micelia Vega, CCAM
Assistant Community Association Manager
Possessing excellent interpersonal and communication skills, Micelia fosters positive relationships between homeowners, board members, and service providers. She’s adept at handling inquiries, maintaining records, and contributing to the overall well-being of the communities she serves. Her commitment to excellence and enthusiasm for community development make her a valuable asset in the field of property management. In her capacity, she plays a pivotal role in assisting property managers by efficiently coordinating elections, engaging with vendors, and facilitating communication with homeowners.
Crystal Kirby
Director of Accounting
Crystal leads the accounting department with expertise in HOA and DRE trust fund accounting. Known for her effective communication skills, she ensures prompt responses to board members and owners, addressing all their financial inquiries with precision and efficiency.
Javier Diaz
Maintenance Supervisor
